PRIVACY POLICY
By using our website or interacting with us, you agree to the practices in this policy.
WHAT PERSONAL DATA WE COLLECT
We may collect and process the following categories of personal data:
- Identifiers: name, postal address, email address, phone number
- Commercial information: transaction history, purchase details
- Internet / electronic data: IP address, browser type, device type, cookies, usage data
- Payment information: credit card number (or other payment information) — note: we may use third-party payment processors
- Communications data: messages you send us, customer support interactions
- Optional / voluntary information: preferences, feedback, additional profile data you choose to supply
We do not intentionally collect “sensitive data” (such as health information, biometric or genetic data, precise geolocation, etc.) except with explicit consent if needed.
We may use your personal data for purposes including, but not limited to:
- Fulfilling and managing your orders and transactions
- Communicating with you (e.g. order confirmations, customer service, newsletters)
- Marketing, promotions, and personalized offers (only if you agree)
- Analytics and site improvement
- Fraud detection and security
Compliance with legal obligations. We will limit our collection and use to what is adequate, relevant, and reasonably necessary in relation to the disclosed purposes, unless you have given further consent.
- Legitimate interests: for many standard business operations (e.g. processing orders, preventing fraud)
- Consent / opt-in: required for processing sensitive personal data or for profiling/targeted advertising beyond basic operations
- Opt-out rights: for sale, sharing, profiling, or targeted advertising
For non-NJ residents, applicable U.S. laws (e.g. FTC rules) may require notice and opt-out or consent for certain uses.
We may share or disclose your data in the following cases:
- With service providers, contractors, or processors (e.g. payment processors, email service providers) under contract to adhere to privacy/security obligations
- To comply with legal obligations or governmental requests
- To protect our rights, safety, or property
- In the event of a corporate transaction (merger, acquisition, sale of business assets)
- With your explicit consent
We will require that third parties with whom we share personal data protect it appropriately.
We will retain your personal data only as long as needed to fulfill the purposes for which it was collected (including any legal, accounting, or reporting requirements).
If you ask us to delete your information and there is no longer a lawful basis to retain it, we will delete it (subject to exceptions under law, e.g. for recordkeeping).
Under the NJDPA, if you are a New Jersey resident, you have the following rights:
- Right to confirm whether we process your personal data
- Right to access your personal data
- Right to correct inaccurate data
- Right to delete your personal data (subject to exceptions)
- Right to data portability (in usable format)
- Right to opt out of processing for targeted advertising, sale, or profiling
- Right to appeal decisions if requests are denied
We must respond to such requests within 45 days (with possibility of extension, provided we notify you). White & Case+1
If we deny a request or appeal, we must provide a way for you to contact the NJ Division of Consumer Affairs to lodge a complaint. White & Case+1
Additionally, NJDPA requires us to permit universal opt-out signals (UOOM) by mid-2025, which means if you set your browser or device to a universal opt-out preference, we must honor that. White & Case+2Davis Wright Tremaine+2
We implement reasonable administrative, technical, and physical measures to protect personal data from unauthorized access, use, alteration, or destruction. These may include encryption, access controls, regular security reviews, and employee training.
We use cookies, web beacons, and similar technologies to collect usage data, remember preferences, improve user experience, and deliver personalized content. You can control cookie settings via your browser or device.
If we use third-party analytics tools (e.g. Google Analytics), social media integration, or advertising networks, we will disclose that in a shorter “Cookies / tracking notice” and provide opt-out options.
Because we are located in the U.S. (New Jersey), your data will be stored and processed in the U.S., even if you are located outside the U.S. By using our services, you consent to transferring your data to the U.S. and other jurisdictions, where data privacy laws may differ.
We do not knowingly collect personal data from children under 13. If we learn that we have collected such data, we will promptly delete it (unless we are legally required to retain it). We comply with the Children’s Online Privacy Protection Act (COPPA) for any necessary consent and parental control when applicable.
Your continued use after such changes indicates your acceptance.
To exercise your rights or for questions, please contact us at:
Email:
Address:
